Could the high water mark of a career come with branding a $4 billion company "Poet?" Nah. That was just getting warmed up. I led the brand strategy and team behind the launch of this powerful new brand for the largest renewable fuel producer in the world. The success is demonstrable but hard to quantify — unless you consider they're now worth over $10 billion (I wouldn't dare take credit for more than a few of those billions). Poet will always be close to my heart. And spelled in regular case.
An American President wearing your logo. WHEN YOU HIRE ME TO REBRAND YOUR COMPANY, THIS IS HOW IT GOES DOWN.
"POWER TO INSPIRE" BRAND VIDEO
BRAND LAUNCH: HERO COLLATERAL
ROLL CALL PRINT CAMPAIGN
ROLL CALL PRINT CAMPAIGN
ROLL CALL PRINT CAMPAIGN