South Dakota Department of Health
SD DOH had a challenge it had never before tackled: reach school kids in a very weird age range – 7 to 18 – with an anti-vaping message. I led the development and execution of a campaign that talks up to kids where they're living and embraces the attraction of the repellent — in a design and storytelling aesthetic that knows gross is good.
Enter: The Disposables. They're a cast of characters based on vape-induced health problems, and they have a way of being their own worst enemies. Whimsical entertainment allows us to deliver a serious public health message. This is the product of an outstanding collaboration between a lot of sharp creative minds, including writers Doug Murano and Max Hofer, artists Seth Edblom and Adam DiTerlizzi, Barret Thomson and Blake Boxer and everyone at Deep Sky Studios, Aika Music and my entire team at Epicosity.
Enter: The Disposables. They're a cast of characters based on vape-induced health problems, and they have a way of being their own worst enemies. Whimsical entertainment allows us to deliver a serious public health message. This is the product of an outstanding collaboration between a lot of sharp creative minds, including writers Doug Murano and Max Hofer, artists Seth Edblom and Adam DiTerlizzi, Barret Thomson and Blake Boxer and everyone at Deep Sky Studios, Aika Music and my entire team at Epicosity.
Episode "Gross Out" Card
Hallie Tosis and Raspy Tory recover from their recovery
Raspy Tory on duty (?)
"Battle Fever" episode title card
Germain slays a baddie
Germaine snaps back to reality
Cloudia and Ike Eww about to duel
Cloudia almost has the last popsicle
Ike and Cloudia horrified!
Minnesota State University Moorhead Rebrand
In a tasty union of research, strategy, and creative, I helped launch a new brand position for Minnesota State University Moorhead with the brazen Gen Z call to action: Unfollow.
Most of the credit goes to our client at MSUM for embracing a bold alternative to what they'd been doing. The rest of it I'll share with my outstanding colleagues Katie Levitt, Seth Edblom, Travis Berg, Peter Chapman, Greg Kiesow-Knudson, and my crew at Epicosity.
Most of the credit goes to our client at MSUM for embracing a bold alternative to what they'd been doing. The rest of it I'll share with my outstanding colleagues Katie Levitt, Seth Edblom, Travis Berg, Peter Chapman, Greg Kiesow-Knudson, and my crew at Epicosity.
Aladdin Capital REBRAND
The best work often comes from the best relationships. Aladdin is a relationship built on trust and ambition — thanks to their willingness to push the envelope to stand apart in a crowded marketplace. Their advantage is the remarkable staff of caring, hard-core people who deliver financial services and support for truckers. When you think about how essential professional drivers have proven to be since Covid, and how essential Aladdin is to their customers, you're basically talking about the heroes of the heroes.
I led a led a team of designers and writers in the concepting and execution of the entire rebrand, including the company's new identity (designed by Ryan Velgersdyk). I also wrote and directed their brand video, a pillar of the new launch. We leveraged the hopes and aspirations of those small business owner trying to get their piece of the American Dream in a simple promise learned from a life on the road: Boundless.
I led a led a team of designers and writers in the concepting and execution of the entire rebrand, including the company's new identity (designed by Ryan Velgersdyk). I also wrote and directed their brand video, a pillar of the new launch. We leveraged the hopes and aspirations of those small business owner trying to get their piece of the American Dream in a simple promise learned from a life on the road: Boundless.
