Greg Veerman - Slingshot

Name, identity, brand strategy, and all communications tactics for Slingshot, a technology revolution in precision agriculture, by Raven Industries. The launch of the new brand met with enormous success: sales of the system helped drive a 12 percent gain in profits for its business unit in its first quarter. It also created a problem: Slingshot became a more recognized brand than that of its parent company. Today Slingshot is widely known in agriculture and has become what the client refers to as a "cult brand."

HERO BROCHURE SPREAD

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